This Privacy Policy describes how the 2048 mobile game (the “App”, package/bundle com.msetuapps.game2048, available on Google Play for Android, with an iOS version in preparation for the Apple App Store), published by Colligo Infotech (“we”, “us”), handles information when you use it. By using the App you agree to this policy.

1. Information we collect

We do not ask you to create an account and we do not directly collect personal information such as your name, email, or phone number. The App works as follows:

  • Game data — your saved games, best scores, statistics, hint balance and settings are kept on your device, and we do not maintain an account or a copy of your progress. Some gameplay data does leave your device: the App sends pseudonymous gameplay events to Google Firebase Analytics, including the board size and your score when a game ends (see section 4); if you sign in to Play Games, your score is submitted to Google’s leaderboards; and if you share a Challenge a Friend link, the board seed, board size and score to beat are carried inside the link itself, so our web server receives those values — together with the usual request details such as IP address, browser user agent and timestamp — when someone opens it. Challenge links contain no name, email or account, and nothing that identifies who sent them.
  • Third-party SDK data — the App shows ads and may offer leaderboards through Google services, which collect limited data as described below.
  • Purchases — optional in-app purchases are handled entirely by the app store; we never see your payment details. See Purchases below.

2. Advertising (Google AdMob)

The App uses Google AdMob to display banner ads, full-screen interstitial ads shown after a game ends, and rewarded ads you can choose to watch in exchange for a hint. To serve and measure ads, Google may collect device information and a resettable advertising identifier, and may use it to personalise ads. See Google’s Ads Privacy and Google’s Privacy Policy. On Android you can reset or limit ad personalisation in Settings → Google → Ads.

On iOS (App Tracking Transparency): ads may use Apple’s resettable Advertising Identifier (IDFA) to deliver more relevant ads and measure their performance — but only if you allow it in the tracking permission prompt the App shows. If you decline, you still see ads, just less personalised ones. You can change this choice anytime in iOS Settings → Privacy & Security → Tracking.

3. Purchases

The App offers optional in-app purchases: one-time hint packs (10, 30 or 100 hints) and a Remove Ads subscription that hides the banner strip and the game-over interstitial. Hints remain available for free by watching a short ad, and rewarded ads still appear if you choose them. The subscription is billed monthly and renews automatically until you cancel. Cancel at any time from Manage subscription in the App’s Hints & Extras sheet, or in Google Play → Payments & subscriptions → Subscriptions (iOS: Settings → your name → Subscriptions).

Payments are processed by Google Play Billing on Android and Apple’s In-App Purchase on iOS. We never see or store your card number, billing address, or store account details; the store tells the App only which products you own. Your hint balance and ad-free status are recorded on your device like the rest of your game data — see Data storage & security below. See Google’s Privacy Policy and Apple’s Privacy Policy.

4. Analytics, diagnostics & configuration (Firebase — Android version)

The Android version of the App uses Google Firebase Analytics, Firebase Crashlytics and Firebase Remote Config. Between them these collect a randomly generated app-instance / installation identifier that lasts until you clear the App’s data or uninstall it; your Android advertising ID; your device model, operating-system version, language and app version; an approximate location (typically country or region) derived from your IP address; in-app activity such as screens viewed, which board size you start, that a game ended and its score, when a goal tile is reached and when a hint is used; and, if the App crashes, a report containing the stack trace and device state at that moment. These identifiers are pseudonymous — they carry no name, email or account — but they are tied to your installation, so we do not describe them as anonymous. Google processes this data on our behalf; see Firebase Privacy and Security.

Remote Config lets us adjust settings — such as how often ads and the rating prompt appear — without shipping an app update. Fetching those settings sends an app installation identifier and basic device and app information to Google.

The iOS version does not currently include Firebase.

5. Google Play Services & Play Games (Android version)

The Android version uses Google Play Services and Google Play Games Services for leaderboards and achievements. Signing in to Play Games is optional, and scores are only submitted if you do; if you do, Google processes your Play Games profile per Google’s policy.

6. Data storage & security

Game progress is kept locally on your device and is removed if you clear the App’s data or uninstall it. Data handled by Google’s SDKs is governed by Google’s security and privacy practices.

7. Children’s privacy

The App is a general-audience puzzle game and is not directed at children under 13. We do not knowingly collect personal information from children.

8. Your choices

  • Reset your advertising ID or opt out of ad personalisation in your device settings (Android: Settings → Google → Ads; iOS: Settings → Privacy & Security → Tracking and → Apple Advertising).
  • Clear game data anytime from the App’s Settings → “Reset progress”, or by clearing the App’s storage / uninstalling.
  • To request deletion of any data associated with your device, email support@msetuapps.com.

9. Changes to this policy

We may update this policy from time to time. Changes take effect when posted here with a new “Last updated” date.

10. Contact

Questions? Contact us at support@msetuapps.com.